Fundraising + digital
From an $89,989 quarter to a $1.02 million quarter.
How a disciplined finance program grew receipts from $89,989 in Q2 2023 to $1.02 million in Q4, followed by about $920,000 from January 1 through April 3, 2024.
reported in Q2 2023
reported in Q4 2023
reported Jan. 1-Apr. 3, 2024
Election outcomes are public results. Program metrics are based on NWF campaign data and should be read within the engagement scope described below.
The constraint that defined the work.
Representative Lee's campaign reported $89,989 in Q2 2023. That result fed a public narrative that she was vulnerable to a well-funded primary challenge and left the campaign without the financial firewall it needed.
NWF scope + system
What NWF Strategies worked on for Summer Lee.
NWF took responsibility for the full finance operation and moved the campaign from a reactive posture to a high-tempo, integrated program.
Build a serious event calendar
A rigorous candidate schedule—with one to two fundraising trips most weekends—created more productive moments with supporters inside and outside the district.
Rebuild the digital engine
We overhauled email and SMS infrastructure, improved segmentation, and increased conversion without exhausting the campaign's list.
Root the story locally
Community-based events paired major fundraising totals with visible, tangible support in the district.
Execution + result
$89,989
The revamped operation reported $1.02 million in Q4 2023 and about $920,000 from January 1 through April 3, 2024. A perceived liability became an unmistakable show of strength.
Capability demonstrated
A fundraising system that compounds relationships and learning.
The reusable capability is the operating pattern: connect audience and donor research, candidate time, events, digital channels, and reporting so each interaction improves the next ask and the next decision.
NWF / 2026Fundraising · Florida Democratic Senate Primary
From underdog to No. 3 on ActBlue.
Nearly $1 million before Election Day. Another $1.3 million in less than a week after one of the cycle's biggest upsets.
NWF / 2026Fundraising + events
A national finance network, built from day one.
How donor introductions, bundling, in-person events, and virtual fundraisers built real capacity for a first-time congressional campaign.
NWF / 2026Digital fundraising
$400K raised. Zero dollars spent acquiring a list.
$400K+ raised through digital in five months—with zero list acquisition and zero list edits. Pure execution on the existing universe.