Digital fundraising
$400K raised. Zero dollars spent acquiring a list.
$400K+ raised through digital in five months—with zero list acquisition and zero list edits. Pure execution on the existing universe.
raised via digital in 5 months
total program duration
spent on list acquisition or editing
special primary and general
Election outcomes are public results. Program metrics are based on NWF campaign data and should be read within the engagement scope described below.
The constraint that defined the work.
Analilia Mejia entered the 2026 NJ-11 special election as a progressive insurgent in a crowded 13-way Democratic primary to replace Governor-elect Mikie Sherrill. Her labor and Working Families organizing background—including a national role on Bernie Sanders's 2020 campaign—gave her strong grassroots credibility, but no congressional fundraising apparatus. With a compressed February 5 primary and April 16 general, the digital program had to be built and producing immediately.
NWF scope + system
What NWF Strategies worked on for Analilia Mejia.
NWF built and ran the campaign's digital fundraising operation end to end, then used disciplined content, cadence, segmentation, and testing to drive more value from the universe already in place.
Build the program from scratch
NWF owned copywriting, design, deliverability, deployment, segmentation logic, and reporting from day one.
Work the existing universe
There was no list acquisition, scrubbing, or editing. Every result came from better content, cadence, segmentation, and ask discipline.
Run email and SMS together
Coordinated sends tracked news cycles, debates, endorsements from Warren, EMILYs List, and WFP, plus FEC deadlines.
Optimize through both elections
Continuous testing of subject lines, body copy, and ask amounts refined every send through the primary and general-election wins.
Execution + result
$400K+
The program raised more than $400,000 in five months without spending a dollar on list acquisition or changing the base list. That pure execution helped take Mejia from insurgent in a 13-way special primary to a two-for-two winner and U.S. Representative.
Capability demonstrated
A fundraising system that compounds relationships and learning.
The reusable capability is the operating pattern: connect audience and donor research, candidate time, events, digital channels, and reporting so each interaction improves the next ask and the next decision.
NWF / 2026Digital fundraising + events
Two months. Nearly triple the monthly raise.
How a complete digital program and focused event calendar grew monthly fundraising from $115,000 to $330,000.
NWF / 2026Fundraising · Florida Democratic Senate Primary
From underdog to No. 3 on ActBlue.
Nearly $1 million before Election Day. Another $1.3 million in less than a week after one of the cycle's biggest upsets.
NWF / 2024Fundraising + digital
From an $89,989 quarter to a $1.02 million quarter.
How a disciplined finance program grew receipts from $89,989 in Q2 2023 to $1.02 million in Q4, followed by about $920,000 from January 1 through April 3, 2024.