Who enters the next universe?
Prioritize voters or donors by propensity, affinity, history, geography, and contactability.
Data & Technology
Systems built for
the next decision.
Our tooling helps operators decide which voters or donors to prioritize, what to say to each segment, and where the next dollar should go.
Segment → test → optimizeThe campaign intelligence system
Identify who matters. Learn what moves them. Spend accordingly.
The system starts with a voter or donor audience—not a dashboard. It uses past conversations and live outcomes to improve who enters the next outreach universe, which message they receive, and how resources are allocated.
Built around the audience
Voter and donor files, contribution history, contact outcomes, and prior conversations become usable segments.
Built for an allocationThe output is a practical choice about audience, message, channel, spend, or operator time—not another report to read.
NWF / Campaign intelligence Illustrative operating view
- 01
Segment
Build voter and donor audiences around likelihood, affinity, giving or contact history, geography, and the campaign’s objective.
OutputRanked, reachable audiences - 02
Message test
Use past conversation data to form a hypothesis, then compare which message, ask, or script produces a meaningful response inside each segment.
OutputSegment-message fit - 03
Optimize spend
Move dollars and operator time toward the audience-message combinations most likely to mobilize a voter or donor before the deadline.
OutputThe next-dollar decision
Feedback loop
Every call, contribution, click, and contact outcome becomes new evidence for the next round.
Three decisions
The model is only useful if it changes the plan.
NWF organizes the system around recurring operating choices rather than abstract model outputs.
Which message fits the segment?
Use prior conversation patterns to form the test, then compare real response by audience.
Where should the next dollar go?
Shift outreach and operator time toward the combinations producing the strongest mobilization signal.
Evidence from the work
The system shows up in the case studies.
These engagements document targeting, feedback, automation, and operating infrastructure in political campaigns. Program metrics reflect NWF campaign data and require the stated engagement context.
01 / Data + voter contact
Mary Peltola
Precision data for a history-making upset.
Read the case 02 / Independent expenditure + dataAlaska Democrats
The only legislative chamber flip of 2024.
Read the case 03 / Operations + technologyKansas Democrats
A statewide support system built to move at campaign speed.
Read the case