Independent expenditure + data
The only legislative chamber flip of 2024.
How a compliant, data-driven independent-expenditure program helped flip Alaska's State House to a Democratic-led coalition.
Case study / 2024legislative chamber flipped nationally
targeting universes
turnout lift in key districts
Election outcomes are public results. Program metrics are based on NWF campaign data and should be read within the engagement scope described below.
The constraint that defined the work.
The party wanted to scale the successful targeting frameworks developed in Alaska while maintaining strict legal separation between candidates and independent expenditures. The program also had to adapt to the state's geographic and demographic complexity across multiple competitive districts.
NWF scope + system
What NWF Strategies worked on for Alaska Democrats.
NWF built a coordinated digital independent-expenditure program with compliance, precision targeting, and live optimization designed in from the start.
Create a real firewall
Clear internal protocols kept candidate and party operations separate while allowing public targeting frameworks to inform compliant voter universes.
Localize the universe
More than 60 district-specific audiences reflected local issues, demographics, geography, and turnout opportunity.
Optimize across channels
Digital, direct mail, and rapid response were coordinated around consistent messages and real-time performance signals.
Execution + result
1
The State Senate remained in Democratic-led coalition control and the State House flipped—the only legislative chamber in the country to move from Republican to Democratic control in 2024. Turnout in key districts increased by 27%.
Capability demonstrated
An operating system that turns information into action.
The reusable capability is the workflow: define the audience, build a live view of performance, route information to operators, and use what happens in the field to improve the next deployment.
NWF / 2026Fundraising · Florida Democratic Senate Primary
From underdog to No. 3 on ActBlue.
Nearly $1 million before Election Day. Another $1.3 million in less than a week after one of the cycle's biggest upsets.
NWF / 2024Fundraising + digital
From an $89,989 quarter to a $1.02 million quarter.
How a disciplined finance program grew receipts from $89,989 in Q2 2023 to $1.02 million in Q4, followed by about $920,000 from January 1 through April 3, 2024.
NWF / 2026Digital fundraising
$400K raised. Zero dollars spent acquiring a list.
$400K+ raised through digital in five months—with zero list acquisition and zero list edits. Pure execution on the existing universe.