Digital fundraising + events
Two months. Nearly triple the monthly raise.
How a complete digital program and focused event calendar grew monthly fundraising from $115,000 to $330,000.
engagement timeline
raised in month one
raised in month two
Election outcomes are public results. Program metrics are based on NWF campaign data and should be read within the engagement scope described below.
The constraint that defined the work.
NWF joined for the final two months of a congressional primary. The campaign had a compelling organizing story and real momentum, but needed to reach donors outside Michigan and build a dependable closing operation on an unusually compressed timeline.
NWF scope + system
What NWF Strategies worked on for Will Lawrence.
We paired end-to-end email and SMS fundraising with an event calendar that gave new supporters more reasons—and more ways—to engage.
Run one complete digital program
A disciplined email and SMS cadence kept the campaign's story in front of donors and allowed fast response to the moments that mattered.
Expand nationally
Audience growth introduced Lawrence to grassroots donors across the country and converted new attention into sustained support.
Let events reinforce digital
A productive fundraising calendar deepened relationships and created fresh moments around which the digital program could organize.
Execution + result
2 months
Monthly fundraising rose from approximately $115,000 before the engagement to $178,000 in NWF's first month and $330,000 in the next—a 2.9× increase in just two months, with a broader national grassroots audience supporting the close.
Capability demonstrated
A fundraising system that compounds relationships and learning.
The reusable capability is the operating pattern: connect audience and donor research, candidate time, events, digital channels, and reporting so each interaction improves the next ask and the next decision.
NWF / 2026Digital fundraising
$400K raised. Zero dollars spent acquiring a list.
$400K+ raised through digital in five months—with zero list acquisition and zero list edits. Pure execution on the existing universe.
NWF / 2026Fundraising · Florida Democratic Senate Primary
From underdog to No. 3 on ActBlue.
Nearly $1 million before Election Day. Another $1.3 million in less than a week after one of the cycle's biggest upsets.
NWF / 2024Fundraising + digital
From an $89,989 quarter to a $1.02 million quarter.
How a disciplined finance program grew receipts from $89,989 in Q2 2023 to $1.02 million in Q4, followed by about $920,000 from January 1 through April 3, 2024.