Operations + technology
A statewide support system built to move at campaign speed.
How automated intake, a central resource hub, and rapid support modernized the candidate experience statewide.
Case study / 2024faster candidate onboarding
candidates served
support response standard
Election outcomes are public results. Program metrics are based on NWF campaign data and should be read within the engagement scope described below.
The constraint that defined the work.
Candidate interest was outgrowing the party's support infrastructure. Slow handoffs and scattered resources created friction at exactly the moment first-time candidates needed clarity, credentials, compliance materials, and practical guidance.
NWF scope + system
What NWF Strategies worked on for Kansas Democrats.
NWF turned a fragmented process into a single digital ecosystem for candidate intake, training, resources, and rapid-response support.
Automate the first mile
Candidates could immediately access training, receive VoteBuilder credentials, and complete compliance documentation through a consistent intake flow.
Put answers in one place
The state's first centralized campaign resource center combined guides, editable templates, and an interactive video library.
Guarantee a fast response
A 15-minute support standard, backed by always-available systems, kept candidates moving when questions surfaced.
Execution + result
90%
Automated onboarding cut processing time by 90%, the resource library supported more than 100 candidates at every level of office, and the rapid-support system maintained a 15-minute response time—creating a durable foundation for statewide organizing.
Capability demonstrated
An operating system that turns information into action.
The reusable capability is the workflow: define the audience, build a live view of performance, route information to operators, and use what happens in the field to improve the next deployment.
NWF / 2026Fundraising · Florida Democratic Senate Primary
From underdog to No. 3 on ActBlue.
Nearly $1 million before Election Day. Another $1.3 million in less than a week after one of the cycle's biggest upsets.
NWF / 2024Fundraising + digital
From an $89,989 quarter to a $1.02 million quarter.
How a disciplined finance program grew receipts from $89,989 in Q2 2023 to $1.02 million in Q4, followed by about $920,000 from January 1 through April 3, 2024.
NWF / 2026Digital fundraising
$400K raised. Zero dollars spent acquiring a list.
$400K+ raised through digital in five months—with zero list acquisition and zero list edits. Pure execution on the existing universe.