Voter contact
A citywide coalition, contact by contact.
How targeted scripts, disciplined vote goals, and more than 444,000 direct contacts helped win an at-large council seat.
voter calls
targeted texts
core coalition firewall
Election outcomes are public results. Program metrics are based on NWF campaign data and should be read within the engagement scope described below.
The constraint that defined the work.
After a ballot technicality ended his attorney-general campaign, McDuffie mounted an independent bid for one of two at-large council seats against two popular incumbents. The path required an exact vote-share strategy—not simply broad persuasion.
NWF scope + system
What NWF Strategies worked on for Kenyan McDuffie.
NWF defined the coalition McDuffie needed, wrote the voter-contact program, and concentrated resources where every additional vote changed the citywide math.
Manage the vote goal
The campaign focused on holding the leading Democrat below 35% while securing second place ahead of the independent incumbent.
Build the firewall
Outreach protected McDuffie's Ward 5 base and aggressively expanded margins in majority-Black Wards 7 and 8.
Scale relevant contact
NWF wrote targeted scripts and delivered more than 113,000 calls and 331,214 texts through its fellowship program.
Execution + result
113K+
McDuffie won the at-large seat by posting large margins in Wards 5, 7, and 8 while remaining competitive elsewhere. Many voters from the leading Democrat's base selected McDuffie for the second seat, completing the coalition strategy.
Capability demonstrated
A direct-contact system built to learn while it moves.
The reusable capability is the discipline: precise audiences, relevant scripts, trained operators, live quality control, and feedback that sharpens the next round of outreach.
NWF / 2022Voter contact + data
A 15-point win against the entire establishment.
How a data-first outreach program overwhelmed a 65-to-1 fundraising disadvantage and an appointed incumbent.
NWF / 2026Fundraising · Florida Democratic Senate Primary
From underdog to No. 3 on ActBlue.
Nearly $1 million before Election Day. Another $1.3 million in less than a week after one of the cycle's biggest upsets.
NWF / 2024Fundraising + digital
From an $89,989 quarter to a $1.02 million quarter.
How a disciplined finance program grew receipts from $89,989 in Q2 2023 to $1.02 million in Q4, followed by about $920,000 from January 1 through April 3, 2024.