Voter contact + data
A 15-point win against the entire establishment.
How a data-first outreach program overwhelmed a 65-to-1 fundraising disadvantage and an appointed incumbent.
opponent fundraising advantage
NWF voter-contact advantage
primary victory margin
Election outcomes are public results. Program metrics are based on NWF campaign data and should be read within the engagement scope described below.
The constraint that defined the work.
Ventura faced an appointed incumbent backed by the state party, organized labor, both U.S. senators, and the governor. Her opponent's extraordinary financial advantage made a conventional paid-media contest impossible.
NWF scope + system
What NWF Strategies worked on for Rachel Ventura.
NWF framed Ventura as an independent leader and built a data-guided direct-contact program that could win attention through scale and relevance.
Own the independent contrast
Mail and messaging emphasized Ventura's record, pro-choice support, and freedom from the political machine.
Outwork the money
A large calling and texting operation delivered 15 times more voter contacts than the incumbent's program.
Learn every week
Automated social performance reports, sentiment analysis, and multivariate models continuously sharpened messages and channels.
Execution + result
65:1
Ventura defeated the appointed incumbent 57.4% to 42.5%. The data-first field program turned a lopsided institutional contest into a decisive 15-point primary victory.
Capability demonstrated
An operating system that turns information into action.
The reusable capability is the workflow: define the audience, build a live view of performance, route information to operators, and use what happens in the field to improve the next deployment.
NWF / 2022Voter contact
A citywide coalition, contact by contact.
How targeted scripts, disciplined vote goals, and more than 444,000 direct contacts helped win an at-large council seat.
NWF / 2026Fundraising · Florida Democratic Senate Primary
From underdog to No. 3 on ActBlue.
Nearly $1 million before Election Day. Another $1.3 million in less than a week after one of the cycle's biggest upsets.
NWF / 2024Fundraising + digital
From an $89,989 quarter to a $1.02 million quarter.
How a disciplined finance program grew receipts from $89,989 in Q2 2023 to $1.02 million in Q4, followed by about $920,000 from January 1 through April 3, 2024.